Every month, the Russian Ministry of Science and Higher Education monitors the dynamics of media activity of M-Rate universities. In the January ranking, Saratov State University was on the 20th place.

In this ranking on social networks, SSU has moved from the 12th to the 7th place, thus, it has entered the top 10 universities with the best indicators.

The page of our university on the VKontakte social network took the 21st place in January. The coverage of publications here has increased from 65.2 thousand to 116.5 thousand since December. In January, the number of subscribers of the SSU account in VK outgrew 19 thousand. The authors maintain more than 20 columns and publish 8 posts per day on average. At the end of January, the I Am an SSU Student challenge was launched for Students Day. Users of the social network posted student photos on their pages and marked the SSU page. On January 10, the Wings of an Angel in SSU video in VK clips was viewed by 11 thousand times. The columns – Catching Moment at SSU and Look Around – are traditionally popular among subscribers.

The SSU page on Odnoklassniki has risen in the ranking from the 45th to the 14th place among 229 universities in the country. From December to January, the coverage of users of the SSU account in the OK rose from 29 to 58 thousand. The engagement rate has grown from 5.5 to 7.8. The number of subscribers to the SSU page in Odnoklassniki is also growing monthly. The most popular posts of the social network in January were read by more than 4 thousand people.

The Rutube channel of Saratov State University continues to be among the leaders. In January, it took the 7th place. 30 videos were published on the channel. The most viewed among them was the 40th issue of the Look Around column, dedicated to Students Day.

The Telegram channel, like last month, entered the top-30, taking the 24th place. The average coverage of one post in the Telegram channel has grown from 622 to 700 views.

The ranking committee highly appreciated the work of the SSU media. In January, the university rose from the 55th to the 28th place in the M-Rate, which was the best indicator for the media of all time. In January, after the publication on the Izvestia website of the material about the development of caps for new-borns by SSU scientists, many federal media, including television, became interested in the study. Thus, the shooting was organised for such TV channels as NTV, Kuban 24, Russia 1, and Izvestia TV. And the news itself was posted on 16 federal news feeds in the first month of the year.

The M-Rate consists of three indicators: the effectiveness of the university work with the media (Index Mass Media), social networks (Index Social), and the official website (Index Site). Each of the three indicators is calculated separately and affects the final formula for calculating the results. All employees of the SSU Office of Media Communications contribute to the M-Rate result. The indicator of the effectiveness of the university work with social networks takes into account the presence of accounts and work in social networks.

Saratov State University thanks its subscribers in social networks and active readers of news on all information resources of the university. You can subscribe to the SSU official accounts by following the links: VKontakte, Telegram, Odnoklassniki, Zen, and Rutube.