In 2020 Saratov University provided scientific supervision of the educational media project titled the Two-Day EthnoHoliday. Its authors popularise the idea of ​​intraregional tourism in a fascinating and modern way. Following the results of the first season of the project, its creative team has presented the video for the song which has quickly become an informal tourist anthem of Saratov Region among the audience.

The video material was collected during the trips around the region by the family of the author and the host of the show Maria Karmanova (a graduate of the Institute of Philosophy and Journalism, SSU). The music was created by Ilya Likhachyov (a graduate of the Faculty of Law, SSU). And the text by Natalia Kochelayeva (a graduate of the Faculty of Philology, SSU) and Professor of the Department of Literary Studies and Journalism, SSU, Kirill Zakharov. In addition to Kirill Zakharov, is Vladislav Mayorov, a graduate of the Department of Physics, SSU, and Aleksei Bogdanov, a graduate of the Faculty of Nano- and Biomedical Technologies, SSU, appeared in the video. The song mentions the main tourist attractions, and the undersong is the thought of richness of the natural, historical, and cultural potential of the region.

‘Together with the 3-Band, a small carnival orchestra, we give you as a present real and bright dreams of summer and the Volga, adventures and travelling, new roads and meanings,’ says the EthnoHoliday team. ‘And it was possible because we spent the difficult 2020 filming the diversity of our region. We learned a lot of beautiful places, met amazing people, we tested out that Saratov Region is a great place for travelling with the whole family!’

The video was uploaded to the project's YouTube channel and social networks, and many people watched and reposted it as well as wrote positive comments. One of the first who reposted the video in the public was the regional Minister of Internal Policy and Public Relations Natalia Troshina. ‘We are listening to a song, and it is really cool, written with knowledge of the tourism potential of the region and with love for Saratov, the Volga, and the nature of our region,’ Natalya Troshina (a graduate of Faculty of History, SSU) told her subscribers.

The Two-Day EthnoOtpusk is broadcast on the Saratov 24 Channel twice a week – on Mondays at 6.15 p.m. and Fridays at 6.15 p.m. Except for the show, the striking media project includes the website and the mobile application. The project is implemented by the Local Saratov Jewish National-Cultural Autonomy with the support of Presidential Grant Foundation and the Ministry of Internal Policy and Public Relations of Saratov Region.